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Sony® A95K 65" 4K Ultra HD OLED Smart TV

Discover the next dimension in entertainment with our breakthrough QD-OLED panel and ingenious, multi-purpose Dual Style design. See the world come vividly to life with unprecedented color and pure black contrast, powered by Cognitive Processor XR™.

Sony® A95K 55" 4K Ultra HD OLED Smart TV

Intelligent TV processing technology with Cognitive Processor XR that delivers natural and realistic picture quality.

See more and brighter colors than ever before with the new QD-OLED panel and XR Triluminos Max.

Immersive depth and realism with lifelike brightness enhanced by XR OLED Contrast Pro.

Google TV with Google Assistant organizes your content all in one place. Stream from your Apple device with AirPlay 2 support.

Enjoy streaming high-quality 4K UHD quality movies included with the BRAVIA CORE app.

Experience immersive cinematic content with support for Dolby Vision, IMAX Enhanced, and Netflix Adaptive Calibrated Mode.

Take your gaming to the next level with input lag as low as 8.5ms and BRAVIA XR exclusive features for the PlayStation®5.

Get the advantage in high-performance gaming with 4K/120, VRR, ALLM as specified in HDMI 2.1.

Hear true immersive audio with dual actuators that vibrate to produce sound from the entire screen and dual subwoofers for powerful bass, plus support for Dolby Atmos.

Acoustic Center Sync synchronizes BRAVIA XR TVs speakers with select Sony soundbars to reinforce the center speaker channel for fuller, more immersive sound.

See blur-free picture quality in fast-moving sports and movies powered by XR OLED Motion technology.

Bring back lost texture and detail and see your content upscaled to near-4K resolution with XR 4K Upscaling.

Unique Dual Style stand offering versatile TV placement – front position for immersive viewing and back position setting the TV closer to the wall.

With the included BRAVIA CAM, video chat on the big screen and allow Ambient Optimization Pro to automatically adjust picture and sound according to your room environment.

Redesigned premium, compact backlit remote with metallic finish and finder function to easily find if misplaced.

Next Generation Picture And Sound With Cognitive Intelligence

Take vision and sound to the next level with Cognitive Processor XR™. Our revolutionary processor on Sony BRAVIA XR™ TVs reproduces content the way humans see and hear for an incredibly lifelike experience. It understands how the human eye focuses, cross analyzing images to give real life depth, extraordinary contrast and beautifully vivid colors.

Our Widest Palette Of Colors, Natural And Bright

The new QD-OLED panel enables our widest palette of colors, thanks to Cognitive Processor XR™. This unique processor reproduces the natural shades and hues that humans find beautiful, filling the screen with consistently vivid colors and realistic textures at all brightness levels.

Enjoy Real Life Depth With Pure Blacks And Brighter Colors

Pairing our XR OLED Contrast Pro and QD-OLED panel, this TV delivers up to 200% as much color brightness as conventional OLED TVs, bringing scenes alive with pure blacks and our brightest colors. Powered by Cognitive Processor XR™, it enhances pictures in the same way as your eyes focus, so you won’t miss a single detail in dazzling light or deep shadow.

Screen Is The Speaker, Pictures And Sound In Harmony

Acoustic Surface Audio＋™ uses special actuators to turn the screen into a multi-channel speaker. You'll hear sound that precisely matches what’s on screen with pictures and sound in total harmony for a truly immersive experience.

Discover New Ways To Enjoy TV With BRAVIA CAM

You’re always in the best seat in the house with BRAVIA CAM. It recognizes where you’re sitting and optimizes the picture and sound accordingly. There’s also gesture controls, video chat and many other fun, new experiences waiting to be explored.

With hands-free voice control built into Google TV, you can set aside your remote and simply use your voice to control your TV. Ask Google to find a specific title, search by genre, and get personalized recommendations on what to watch by saying, "Hey Google, what should I watch?". Even get answers on screen, control smart home devices, and more.

This TV has been designed to work in two different styles. The Front position style with One Slate design offers the most immersive experience possible, while the Back position style sets the TV close to the wall for optimum room harmony.

Renew, Recycle And Reduce, Designed For The Environment

Our BRAVIA XR TVs are designed for immersive experiences with the environment in mind. We are committed to using less virgin plastic in our TVs and packaging. The A95K uses Sony-developed SORPLAS™ with a recycle rate of up to 85% in its rear cover. Our unique backlight control technologies, BRAVIA CAM and sensors not only deliver high picture quality but also reduce power consumption.

Our Widest Spectrum Of Colors, Beautiful For The Human Eye

This new QD-OLED TV with millions of individual, self-illuminating pixels delivers more colors than ever before for an entirely new viewing experience. Combined with Cognitive Processor XR™, the saturation, hue and brightness of every color is presented in exquisite detail, revealing subtle shades and differences that you can usually only see in real life.

Pure Blacks And Brighter Colors With Real-Life Depth

Our Cognitive Processor XR™ analyzes visual information, enhancing pictures in the same way as your eyes focus for extraordinary depth and color. Powering our QD-OLED panel with XR OLED Contrast Pro, it boosts color brightness by up to 200% compared to conventional TVs so you can enjoy true contrast with pure blacks and the brightest colors.

Recreating Lost Texture, All Your Content Upscaled To 4K

With XR 4K Upscaling, you'll enjoy entertainment close to 4K quality, whatever the content or source. Our Cognitive Processor XR™ accesses a vast amount of data, intelligently recreating lost textures and detail for real world pictures.

Intelligent Motion Processing For Smooth, Fast-Moving Action

Powered by our Cognitive Processor XR™, XR OLED Motion combats blur by detecting and cross analyzing key visual elements on successive frames. It creates and inserts extra frames between the original ones so you can enjoy smooth and clear action, even in fast-moving sequences.

Beautiful Colors From Every Possible Angle

Watching TV from the sides has never been so satisfying. Our next generation self-illuminating QD-OLED panel on the A95K keeps constant luminance. Colors stay consistent and true across all viewing angles.

Less Glare And Reflection, Immersive Viewing

Glare and reflection makes it hard to see images clearly, especially in dark scenes where depth and detail are often hidden. With extremely low reflectivity of outdoor light, our QD-OLED panel reduces this effect for incredible brightness, color and contrast in almost any lighting conditions. Dive into the scene and enjoy immersive viewing without distraction.

Screen Is The Speaker, Sound Follows Pictures Precisely

Sound comes directly from the screen with Acoustic Surface Audio＋™. Large actuators vibrate, uniquely turning the entire screen into a speaker to create powerful acoustics that move with the picture so you hear a more realistic soundtrack with exceptionally clear and natural dialogue. Left and right subwoofers boost bass for truly immersive cinematic sound at home.

More Powerful, More Realistic Soundtracks

The two large actuators on the A95K, designed with a perfectly round shape, deliver more powerful and realistic sound to everything you watch. By vibrating the screen, the actuators create clearly defined mid and high frequencies for a truly engaging audio experience that matches what's on screen.

All Your Entertainment Upscaled To 3D Surround Sound

With BRAVIA XR™, everything you watch gets the true surround sound treatment. XR Surround virtually creates surround sound from the sides and vertically using just the TV speakers, so you can experience 3D audio without the need for in-ceiling or up-firing speakers. Our BRAVIA XR™ TVs are also compatible with Dolby Atmos®.

Voice Zoom™ 2 Enhances Voices For Clearer Dialogue

Hear TV dialogue more clearly without turning up the volume. Even if speech is difficult to hear, Voice Zoom 2 detects the type of voice, analyzes it and enhances its clarity.

Paired with Sony audio equipment, our latest BRAVIA XR TVs go even further, bringing you an unmatched audio-visual experience with outstanding XR picture and sound quality.

When you connect a BRAVIA XR TV to a Sony soundbar, the soundbar reinforces the center speaker channel for clearer and fuller vocals. This enables sound to precisely match on-screen action for a truly immersive experience.

Tailor your Dolby Atmos® experience by combining our SRS-NS7 wearable speaker with BRAVIA XR TVs for spatial surround sound. With selected Sony headphones, you can also enjoy the simulated surround of 360 Spatial Sound using Wireless Transmitter WLA-NS7 (sold separately).

The Optimal Viewing Experience, Wherever You Are

Connect your BRAVIA XR TV with the supplied BRAVIA CAM and enjoy TV like never before. BRAVIA CAM recognizes where you are in the room and how far you are from the TV, then adjusts sound and picture settings so they're just right. This means audio - including dialogue - is clearer and more immersive with picture brightness tailored to your viewing environment.

Every Picture, Optimized To Your Position In The Room

Detecting the distance between you and your TV, BRAVIA CAM adjusts TV brightness so you’ll always enjoy perfect picture quality, no matter where you are in the room. A light and color sensor in the TV optimizes pictures to light conditions for the best possible viewing experience.

BRAVIA CAM follows you and your position, even if you are watching from the sides, then adjusts left and right sound balance for optimum acoustics. Wherever you are in the room, you'll enjoy the same sound quality as if you're sitting right in front of the TV.

Hear Voices Clearly, No Matter Where You Are

By detecting your viewing distance, BRAVIA CAM is able to adjust voice zoom automatically so you can hear dialogue clearly. The volume of TV dialogue increases when you move away from the TV and decreases when you get closer.

Explore an array of fun new TV experiences with BRAVIA CAM including gesture controls, video chat and many more.

Enjoy Video Chat With Friends And Family On The Big Screen

Catch up with your friends and family, on the big screen. Enjoy more fun by connecting your TV with BRAVIA CAM.

Attaching and detaching the supplied BRAVIA CAM to your BRAVIA TV is quick and easy. Use the camera cover switch on top of BRAVIA CAM to close the camera cover if you want more privacy at any time.

Easily access all your favorite content and services hands-free. See 700,000+ movies and TV episodes, all in one place. Google TV brings your favorite content from across your apps and subscriptions and organizes them just for you.

Discover new movies and shows from across your subscriptions and content available to you. There's even a special Kids Profile that helps you guide children to age-appropriate content so they're never watching something they shouldn't be. Set favorite kid themes, limit how long they can watch TV and even set bedtimes.

Use your voice to control smart home devices throughout your home. Adjust room temperature, lighting, and more - just ask Google.

Quickly and easily enjoy your favorite videos, photos, games and more from your iOS or Android devices on the big screen. Stream effortlessly to your TV using Google Cast or Apple AirPlay.

Simple And Premium Remote, Easy To Use Even In Darkness

We've completely redesigned our remote for effortless control of your TV, day or night. Our new premium remote is easy to use, with simplified buttons and a backlight so you can see everything clearly, even in the dark. Designed compact in aluminum, this remote has a beautifully refined look and is comfortable to hold in the hand too.

Easily Find Your Lost Remote With Your Voice

Never lose your remote behind sofa cushions again. With the Finder function, you simply need to say ''Hey Google, find my remote'' or press the button on the side of your TV to activate your missing remote. The remote will ring, enabling you to quickly locate it.

Control All Your Devices With One Smart Remote

All your connected devices can be controlled with our smart remote. One button access to video on demand services brings shows and movies into your room in seconds.

This TV has been designed to work in two different styles. The Front position style with One Slate design focuses you on the screen for the most immersive experience possible without distractions. The Back position style allows you to set the TV very close to the wall so it harmonizes perfectly with your room. Actual look may differ depending on TV size. This TV needs to be displayed on a shelf or plinth that is wider than the width of the TV stand for safety.

Even More Studio Quality Entertainment, As The Creator Intended

With a range of technologies that preserve the creators intent including an enhanced array of Creator Calibrated Modes, IMAX Enhanced and Dolby Vision®, this TV reproduces all the drama and excitement of the director’s imagination. And as it’s Calman Ready, creators can even professionally calibrate it for use in production edits.

Watch Netflix In Studio Quality, Automatically Optimized

Enjoy Netflix content in spectacular studio quality, just as the creator intended. Developed specifically for Netflix content, Netflix Adaptive Calibrated Mode works together with the ambient light optimization feature of BRAVIA XR TV to immerse you in your favorite shows by optimizing the picture brightness based on your room lighting conditions.

Optimizing Picture For All Your Favorite Content

Enjoy more content as the creator intended. With BRAVIA CORE Calibrated Mode, all movies, including IMAX Enhanced™ titles, will automatically adjust to the optimal picture settings to create a truly exceptional at-home movie viewing experience.

Our TVs include visual, hearing and mobility accessible technology.

Instant Rebate through Dec 17

Instant Rebate through Dec 31

Instant Rebate through Dec 24

Instant Rebate through Dec 10

Instant Rebate through Dec 3

Dimension of TV with Bundled Camera (Without Stand) (W X H X D)

Dimension of TV without Stand (W x H x D)

TV with Stand (Back Position Style) (W X H X D)

TV with Stand (Front Position Style) (W X H X D)

Sony® BRAVIA XR A90K 48" 4K Ultra HD OLED Smart Google TV

Intelligent TV processing technology with Cognitive Processor XR that delivers natural and realistic picture quality. Take your gaming to the next level with input lag as low as 8.5ms and BRAVIA XR exclusive features for the PlayStation®5.

Sony® BRAVIA XR A90K 42" 4K Ultra HD OLED Smart Google TV

Billions of accurate colors deliver natural and beautiful picture quality, enhanced by XR Triluminos Pro.

Hear true immersive audio with dual actuators that vibrate to produce sound from the entire screen and a built-in subwoofer for powerful bass, plus support for Dolby Atmos.

Multi-position stand offering two variations – low-profile setting for immersive viewing or raised to accommodate a soundbar.

With the optional BRAVIA CAM, video chat on the big screen and allow Ambient Optimization Pro to automatically adjust picture and sound according to your room environment.

BRAVIA XR MASTER SERIES A90K - Beauty Of OLED In a Compact Size, Perfect for Gaming

Enjoy thrilling pictures and sound on this compact Sony OLED TV, powered by Cognitive Processor XR™. Take your gaming to a whole new level of immersion, even in a smaller size.

Next Generation Picture and Sound with Cognitive Intelligence

Exceptional Pure Blacks for Real-Life Depth and Texture

Pairing our OLED panel with XR OLED Contrast Pro, this TV boosts color and contrast in bright areas so you can enjoy unprecedented pure blacks and peak brightness. Combined with Cognitive Processor XR™, it enhances pictures in the same way as your eyes focus so you won't miss a single detail in dazzling light or deep shadow.

Screen Is the Speaker, Pictures, and Sound in Harmony

Renew, Recycle and Reduce, Designed for The Environment

Our BRAVIA XR TVs are designed for immersive experiences with the environment in mind. We are committed to using less virgin plastic in our TVs and packaging. The A90K uses Sony-developed SORPLAS™ with a recycle rate of up to 85% in its rear cover. Our unique backlight control technologies, BRAVIA CAM and sensors not only deliver high picture quality but also reduce power consumption.

Pure Blacks for Real-Life Depth and Texture

XR OLED Contrast Pro boosts color and contrast in bright areas for exceptionally realistic pictures defined by absolute pure blacks and peak brightness. With a temperature sensor and high luminance panel, this OLED TV utilizes our Cognitive Processor XR™ to detect screen temperature and precisely control light so pixels in bright areas are illuminated simultaneously.

A Wide Color Spectrum for Real-World Shades and Hues

Powered by our Cognitive Processor XR™, XR Triluminos Pro enables A90K to access over a billion colors and reproduce each one with the subtle differences seen in the real world. Together with our wide color gamut panel and human-centric processor, it can detect color from saturation, hue and brightness to deliver natural shades in every detail.

Intelligent Motion Processing for Smooth, Fast-Moving Action

Watching TV from the sides is now as satisfying as from the center. Our self-illuminating OLED panel keeps colors consistent and true, wherever you're watching.

Screen Is the Speaker, Sound Follows Pictures Precisely

Sound comes directly from the screen with Acoustic Surface Audio＋™. Two actuators vibrate, uniquely turning the entire screen into a speaker to create powerful acoustics that move with the picture so you hear realistic sounds with clear and natural dialogue. A center subwoofer boosts bass for truly immersive cinematic sound at home.

Voice Zoom™ 2 Enhances Voices for Clearer Dialogue

Compact TV For Gaming, Immersive Picture, and Sound

The compact A90K with immersive OLED picture and sound powered by Cognitive Processor XR™ makes an ideal gaming display. Compatible with various gaming features included in HDMI 2.1, you're sure to enjoy a thrilling gaming experience.

Supreme Picture and Sound, Whatever the Environment

Sit back and enjoy an enthralling viewing experience. Our unique ambient optimization technology with light sensor automatically adjusts picture and sound to your environment.

Step Up to Even Better Viewing, Optimized with BRAVIA CAM

Connect your BRAVIA XR TV with BRAVIA CAM, sold separately, for an even more immersive viewing experience. BRAVIA CAM recognizes where you are in the room and how far you are from the TV, then adjusts sound and picture settings so they're just right. Audio is clearer with picture brightness tailored to your viewing environment.

Discover New Ways to Enjoy TV with BRAVIA CAM

You're always in the best seat in the house with BRAVIA CAM. It recognizes where you're sitting and optimizes the picture and sound accordingly. There's also video chat, gesture controls, and other new experiences waiting to be explored.

Simple And Premium Remote, Easy to Use Even in Darkness

Easily Find Your Lost Remote with Your Voice

Designed with a flush surface featuring lower buttons and a special polyurethane coating, our remote is easy to wipe and keep clean.

Control All Your Devices with One Smart Remote

Versatile One Slate Design Immerses You in The Action

Our minimalist One Slate design with Metal Flush Surface immerses you in your favorite movies and games. A versatile adjustable stand allows you to place this compact OLED TV on a shelf or desktop and use it as a television or as the ideal gaming display.

Easily Adjustable Premium Stand for Desktops

A versatile 2-way stand with a standard setting that focuses you on the picture or soundbar setting for ideal positioning of your sound system. Thanks to the adjustable stand, you can also use the TV as a gaming display on a desktop.

Metal Flush Surface for Immersive Viewing

The premium metal bezel is extremely narrow so your eyes naturally focus on the picture, not what's around it.

Aluminum Center Plate, Luxurious Look and Feel

Our metal finish stand has been designed to perfectly match the TV and harmonizes with your room and décor.

Even More Studio Quality Entertainment, As the Creator Intended

Watch Netflix in Studio Quality, Automatically Optimized

Optimizing Picture for All Your Favorite Content

Sony® BRAVIA XR™ A80L 55” 4K Ultra HD OLED Google TV

The Cognitive Processor XR™ delivers a picture with wide dynamic contrast and natural colors, replicating how we see the real world. Pure black, lifelike brightness, and billions of accurate colors enhanced by XR OLED Contrast Pro™ and XR Triluminos Pro™.

Sony® BRAVIA XR™ A80L 65” 4K Ultra HD OLED Google TV

Sony® BRAVIA XR™ A80L 77” 4K Ultra HD OLED Google TV

Beautiful OLED Picture Powered By Our Most Powerful Processor

Billions of accurate colors and pure OLED black makes everything you watch and play come to life with natural hues and shades, powered by the intelligent Cognitive Processor XR™.

The Screen Is The Speaker For Picture And Sound In Perfect Harmony

Hear true immersive cinematic audio with sound produced from the entire screen delivering an elevated sound stage and clear dialogue.

The Entertainment You Love. With Help From Google

Google TV™ brings your favorite content from across your apps and subscriptions and organizes them just for you.

Or BRAVIA XR TVs capture the awesome graphics and soundscapes of today’s games. Pair with PlayStation®5 for absolute immersion.

Beautifully Designed To Compliment Your Viewing Experience

Focus on the big picture with our minimalist design that fuses screen and bezel into a single slate.

Sony TVs are engineered to deliver stunning design with the environment in mind.

Wonderful Pictures With Bright, Pure Black OLED

See every single detail, even in dazzling light or deep shadow. This OLED TV, powered by Cognitive Processor XR™, maximizes picture quality for incredible realism.

Pure Blacks. Peak Brightness. Remarkable Contrast.

XR OLED Contrast Pro boosts color and contrast in bright areas. With a temperature sensor and high luminance panel, Cognitive Processor XR™ detects screen temperature and precisely controls light.

Extended Color Volume, Now See Every Shade And Hue

Over a billion colors reproduced with the subtle differences seen in the real world. Powered by our Cognitive Processor XR™, XR Triluminos Pro™ with a wide color spectrum delivers natural shades in every detail.

Less Noise. Less Blur. More Clarity In Every Picture.

XR Clear Image reduces noise utilizing zone division and dynamic frame analysis, and minimizes blur.

The screen vibrates, turning every part of it into a speaker for powerful acoustics that move with the picture.

Take entertainment further by pairing your BRAVIA XR™ TV with Sony audio equipment. You’ll discover an unmatched audio-visual experience with outstanding XR picture and sound quality.

Browse 700,000+ movies and TV episodes from across your streaming services, all in one place and organized into topics and genres based on what interests you.

Bring The Cinematic Experience Home, Enjoy Movies Included With BRAVIA

Explore today's top movies, instantly. With BRAVIA CORE™, you can redeem up to 5 movies and stream for up to 12 months. Our exclusive movie content service with Pure Stream™ and IMAX® Enhanced delivers stunning visuals and expressive sound.

With Kids Profile, you call the shots. This special feature helps you guide children to age-appropriate content, in a space that’s all their own. Set kid-friendly filters for apps, movies and shows. Limit how long they can watch and easily set bedtimes.

Jaw-dropping Graphics. Immersive Soundscapes. Game On.

Be right at the heart of the action with BRAVIA XR™. Awe-inspiring scenes, atmospheric sound and exclusive new features bring your go-to games to life like never before.

Never has it been easier to fine-tune your game status, settings and assist functions. All the essentials are at your fingertips for ease and comfort.

Auto HDR Tone Mapping instantly optimizes HDR settings during your PS5™ initial setup. Even in dark shadow and bright highlights, you’ll see fine details and true colors.

BRAVIA XR™ automatically switches into Game Mode with PS5™ to minimize lag and maximize responsiveness. It switches back to Standard Mode when watching movies for more expressive scenes.

With 4K/120fps, a Variable Refresh Rate and Auto Low Latency Mode, our TVs give you smooth and clear movement for responsive gameplay.

One Slate. Super Minimalist. Seriously Immersive.

Our minimalist One Slate design fuses screen and bezel into a single slate. The design minimizes noise and maximizes your viewing experience.

BRAVIA™ combines high picture and sound quality with initiatives that help reduce environmental impact, such as the use of low energy, less non-renewable resources and better transport efficiency.

The Eco Dashboard keeps all eco-related settings in one place, making it easy to change them individually or in one go.

Instant Rebate through Jan 7

Instant Rebate through Jan 28

Instant Rebate through Jan 14

Instant Rebate through Jan 21

Sony® BRAVIA XR™ A95L 55” 4K QD-OLED Google TV

Our brightest and widest range of colors and hues, all beautifully displayed on a QD-OLED screen powered by the intelligent Cognitive Processor XR™. Hear true immersive cinematic audio with sound produced from the entire screen delivering an elevated sound stage and clear dialogue.

Sony® BRAVIA XR™ A95L 65” 4K QD-OLED Google TV

Sony® BRAVIA XR™ A95L 77” 4K QD-OLED Google TV

Our brightest and widest range of colors and hues, all beautifully displayed on a QD-OLED screen powered by the intelligent Cognitive Processor XR™. Hear true immersive cinematic audio with sound produced from the entire screen delivering an elevated soun

The Cognitive Processor XR™ delivers a picture with wide dynamic contrast and natural colors, replicating how we see the real world.

OLED TVs

Sony A90J 83" Bravia XR OLED 4K Ultra HD Smart TV

Sony® A95K 65" 4K Ultra HD OLED Smart TV

Sony® BRAVIA XR A90K 48" 4K Ultra HD OLED Smart Google TV

Sony® BRAVIA XR™ A80L 65” 4K Ultra HD OLED Google TV

Sony® BRAVIA XR™ A75L 65” 4K OLED Google TV

Sony® BRAVIA XR™ A95L 65” 4K QD-OLED Google TV

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